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Keywords are used to mark specific items as more relevant for a particular word included in search, so that they show up more prominently in search results.
Administrators create keywords for common searches, and then add keyword Best Bets for each keyword that are items most relevant to that search. You can create additional keywords under existing keywords based on subject matter. This is useful for organizing keywords, but the keyword Best Bets for lower-level keywords do not appear in search results for the higher-level keywords.
When a user types a keyword or synonym for a keyword in the search box, its keyword Best Bets are shown with the highest relevance in search results. These items are also identified with a distinctive icon as keyword Best Bets.
To create keywords, you must have the create area right. To edit and delete keywords, you must have the manage area right. To add, edit, and delete keyword best bets, you must have the add items, edit items, and delete items rights.
Keyword Best Bets must be approved before they can be used by search. Keyword managers can choose to approve new keyword Best Bets automatically or require an approval process.
Keyword Best Bets can be in several different states depending upon their approval status and publishing dates. The status of keyword Best Bets is shown in particular ways depending upon how you are viewing keywords and keyword Best Bets.
You can create keywords and add keyword Best Bets from the Actions section of the action pane. You can also add, edit, and delete keywords and keyword Best Bets by clicking existing keywords or keyword Best Bets, and then clicking the appropriate action.
To manage keywords, click Site Settings, and in the Search Settings and Indexed Content section, click Manage keywords.
On the Keywords page, in the Views section of the action pane, you can change the view of keywords and keyword Best Bets:
Keyword Best Bets This view shows a flat list of all keyword Best Bets. Each keyword Best Bet in the list shows the keyword with which it is associated, the user who created it, and its status. You can organize the list into groups by using any of these properties.
To organize by groups, click the property in the Group by list. You can filter the view to show only items with a particular status by clicking Filter on the toolbar, and then clicking a status in the Status list that appears on the page. You can also choose whether to include the description for each keyword Best Bet by clicking Show More or Show Less on the toolbar.From this view, to add a keyword Best Bet click Add Keyword Best Bet on the toolbar. To edit or delete keyword Best Bets, or change the status of a keyword Best Bet, click the item and then click the appropriate action.
You can view information about the keyword for a keyword Best Bet by clicking the keyword property for the keyword Best Bet. This also displays contact information for the person who created the keyword.